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mass marketing - translation to russian
.jpg?width=200 "Model-T Ford in 1919")
.jpg?width=200 "In emerging economies, consumers have a preference for unbranded goods and local markets")
![Mass marketing is primarily used in commodity markets. Pictured salt workers of [[Marakkanam]], India](https://commons.wikimedia.org/wiki/Special:FilePath/Salt workers of Marakkanam.jpg?width=200 "Mass marketing is primarily used in commodity markets. Pictured salt workers of [[Marakkanam]], India")
.jpg?width=200 "“You Press The Button, We Do the Rest”, Kodak’s campaign slogan")
[mæs'mɑ:kit]
глагол
экономика
выбрасывать на рынок
широко продавать
![A typical multi-level marketing [[binary tree]] structure. The blue individual will receive compensation from the sales of the downline red members.](https://commons.wikimedia.org/wiki/Special:FilePath/Multi-level marketing tree diagram.png?width=200 "A typical multi-level marketing [[binary tree]] structure. The blue individual will receive compensation from the sales of the downline red members.")
Definition
Wikipedia
Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Traditionally, mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience possible, exposure to the product is maximized, and in theory this would directly correlate with a larger number of sales or buys into the product.
Mass marketing is the opposite of niche marketing, as it focuses on high sales and low prices and aims to provide products and services that will appeal to the whole market. Niche marketing targets a very specific segment of market; for example, specialized services or goods with few or no competitors.
